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Wednesday, April 30, 2014

Camouflage!


With 25+ different patterns and colors Rothco is the ultimate source for camouflage. We carry so much camouflage in fact, when we re-launched our website in 2013 we decided to dedicated an entire section of our site to all things camouflage! 

From classic military camo like our Woodland Camo & ACU to cool digital camouflage prints like our Subdued Urban Digital or our new Red Digital Camouflage, Rothco has it all. Rothco's collection of camouflage spans from shirts & tanks to BDU's and hats. It's our variety of camo that makes Rothco so unique, just like camouflage!  

Camo is one of those rare items that you see transcend into so many different markets and walks of life. There are not many items out there in the world that you can see be worn by the toughest men in the military and then see the some fashionista rocking on their latest shopping excursion. The versatility of camo is just one of the many reasons why we at Rothco LOVE camo so much. 

To keep up-to-date on all things camo from Rothco be sure to do the following:

1. Keep checking our camo section of our site - as we are always adding new camo into the mix. Be on the look out for some pretty cool new camo items in 2015!

2. Follow our #CamoNation Facebook Page - which is an awesome lifestyle page dedicated to all things camo. 

3. Follow our Pinterest Board as we curate the coolest camo images we can find. 


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Friday, April 25, 2014

What's A Shemagh?

What is a shemagh? Nothing more than a simple 42 X 42 inch woven piece of cotton fabric. What you can do with the shemagh, however, is a completely different story.

The shemagh, also called a keffiyeh, originated in the Middle East and was used to protect the wearer's face from the harsh desert environment. Today, the shemagh has become popular across the globe, and is considered far more than a simple piece of apparel. Preppers, survivalists, campers, and outdoorsmen alike have been coming up with inventive and unique ways to use the shemagh beyond its intended purpose. A few of these uses are outlined in the video below, as well as instructions on how to tie the shemagh.



These aren't the only uses for the shemagh however. Some of other uses include:



The shemagh is certainly a practical tool that any outdoorsman or prepper should carry with them. For more details on the shemagh or to order one online, visit Rothco.com and check out the different colors & styles.

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Tuesday, April 22, 2014

4 Simple Steps To Making a Fire Torch

Every survivalist or outdoorsman should learn the necessary skills to surviving out in the wilderness (finding water, creating fire, and building a shelter, just to name a few.)  Learning how to make a fire torch is one of those skills that could be beneficial for survival in the outdoors.  After surfing the web for the best fire torch making techniques, I have narrowed the process down to 4 simple steps.  Even though it is not one of the most important skills to learn, making a fire torch can provide primitive lighting, and can also be used a fire starter.   They are also pretty damn cool. 

Here is what you will need:
  • Wooden Stick
  • Cloth or toilet paper
  • Survival wire, nails, or stapler
  • Accelerant (oil, kerosene, gas, etc.)

1.
Wrap cloth on the end of your wooden stick

Image Source: WikiHow

2.
Wrap survival wire around cloth to hold in place

Image Source: WikiHow

3.
Add accelerant to cloth and let it soak for about an hour. 

Image Source: WikiHow

4.
Light it up!

Image Source: WikiHow

Now you are ready for adventure!  Just be careful with the fire and be ready to put it out at a moment’s notice.  For more survival tips like this fire torch, like Rothco Readiness& Survival page on Facebook.

Friday, April 18, 2014

Boonies!

Style, Form & Function; Boonie Hats have it all...


...and Rothco has all the boonie hats you could ever need or want!!! Boonie hats which are also referred to as a bush hat or bucket hat were introduced to the US Armed Forces almost 50 years ago during the Vietnam War and are still commonly used by military forces  today and can be seen everywhere from camp grounds to coachella.
Rothco's Boonie Hat in MultiCam 

The features of the hat which include a wide brim and screened vents, make it ideal for protecting your head & face from the harsh elements of the outdoors. The branch loops will allow you to take your camouflage game to the next level by inserting tree and leaf branches into the hat to give you even more coverage. 

Rothco's Tactical Boonie Hat
Rothco offers a wide range of boonie hats from the classic Vietnam Era Tiger Stripe Camo Boonie to a more standard ACU Camo Boonie. In fact Rothco carries over 35 + different styles & colors and this year Rothco also introduced two new styles of boonies our Coolweight Boonie that features a special moisture wicking material to keep you cool & dry and our new Tactical Boonie Hat which has special loop fasteners for patches/ID and or IF marker at the top of the hat. 


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Tuesday, April 15, 2014

Rothco: Bigger & Better

A Little over a year ago Rothco broke ground on our 60,000 foot warehouse expansion and what an exciting year it's been! From breaking ground to shaking ground (literally there were days that the machines & trucks shook the ground around us), everyone here at Rothco got to experience the growth of our warehouse & company firsthand. 



The transformation started with a empty lot next door and quickly evolved into a full-fledged structure. I have to say one of the coolest things to see in the construction was the delivery and installation of the pillars/columns that created the structure itself, they were massive (see pics of them here)!



The crews worked all spring, summer and fall and by the end of 2013 Rothco had a fully operational expansion! The new extension allows Rothco to better serve our 10,000 + dealers across 108 countries, with 4000+ products at a 98% in-stock rate.




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Thursday, April 10, 2014

Find Out What Rothco's Been Up To In March

See what Rothco's been up to in the month of March. Did you know we sold over 2 Million, yes 2 Million feet of paracord this year & that we have over 55,000 social followers, find out more interesting facts when you view Rothco By The Numbers



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Tuesday, April 08, 2014

Tuesday, April 01, 2014

#TrustInRothco


Earlier this year Rothco held our first ever dealer testimonial contest and we were humbled and honored by all the amazing responses. The winner will be announced to the public soon but in the meantime, I wanted to share some of the kind words our dealers had to say about Rothco.


"We have done business with ROTHCO for as long as I can remember.  We are now in our 68th year of business.Not only has ROTHCO been a dependable supplier of quality goods at affordable prices in the age of the internet, delivering items quickly and reliably, they have done an amazing job of changing the Army Surplus Business into a whole new appealing, visually stimulating place." The Surplus Supply Company



"This is our 67th year in Business. I don't know how long we have been doing business with Rothco. But, I do know, my father bought from Rothco long before I came into the business,- 35 years ago. Over the years I have done business with over 400 companies and none compare with Rothco."  Berndt's Inc 

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"Today, I consider the Somberg family to be both business partners and personal friends. Milton, Howard, and Marc, of Blessed Memory, have been pioneers in our industry and set the “Standard of Excellence” all of us should strive to achieve" Portsmouth Armie-Navie Store Inc. 



"Rothco is one of our favorite companies to work with. They have a huge product line with substantial profitability. They ship out the same or next day and stand behind their products. Like us, they are a long standing family business that has seen the huge changes to our industry, the economy,and the complexity that comes along with doing business today." Harriman Army Navy



"Since 1981 Rothco has always been our “go to” resource." Perret's



"Our service men and women look for quality, value and speed when preparing to deploy, with Rothco we get all of those things. They are more than just another vendor, they are a partner that we can trust." Bradley's Military Enterprises 


...and those are just a few, to view all of the great quotes visit rothco.com & thank you again to all our dealers, we could not be celebrating our 60th year without your support! 




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