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Thursday, May 26, 2011

On the Road Again

As a salesman our job often takes us on the road, giving us the chance to meet with our great Rothco Retailers. This past month I got the opportunity to visit some of our stores in New Jersey and Philadelphia.

My first stop of the tri
p took me to Harry's Army Nay in Robbinsville, NJ. Harry's Army Navy has been a family run business for over 60 years and is one of Rothco largest accounts in Jersey. On my visit I saw the owner Rick Mehr who took the business over from his Father and Founder, Harry Mehr. In my conversations with him, we talked about the history of the business and what Rothco products they like to sell. He said his vest selling Rothco Gear was our BDU's and Ghillie Suits. With their great merchandising, I have a feeling that they will be selling Rothco products for the next 60 years. Rothco largest accounts in Jersey. On my visit I meet with the owner Rick Mehr who took the business over from his Father and Founder, Harry Mehr. In my conversations with Rick, we talked about the history of the business and what Rothco products they liked to sell. He said his best selling Rothco Gear was our BDU's and Ghillie Suits. With their great merchandising, I have a feeling that that will be selling Rothco products for the next 60 years.

The next stop on the tour brought me to Philly to visit Lipman's Army Navy, which caters to the urban fashion customer, as well as public safety and security firms. As I walked up to the front of the store I was greeted by the store Manager Eddie, who was rockin some
Rothco himself! There is nothing better than seeing our dealers wearing our products, except maybe buying some for their store, which he did.

5 Miles down the road from Lipman's, I visited another client of ours MJ Apparel. I could not get over the great display of Rothco bags, boots and belts they had. The owner Yonni loves selling our Rothco boots and how they allow her to be different than the department stores. She said by far the best seller has been our Rothco Cold Weather Hiking Boot and can't wait for us to come out with an all black version. The third stop on my 3 day visit was to my buddy and proprietor Joe Musemeci of Grandpop's Army Navy Store. Joe converted his store from a dental office and has made it one of Rothco's fastest growing brick & mortar retailers. As for his favorite sellers, he enjoys selling our BDU's, tactical boots and booty camp outfits. I especially enjoyed the great display of paracord bracelets he had in his store!

Finally, I had the great pleasure of stopping by to see Brian, the owner of "The Grind Apparel", who has done a great job of promoting Rothco products not only on his website but on Facebook as well. In terms of work-wear stores, I've never seen one as nice as this, with dark cherry wood floors and a Rothco banner displayed prominently in the front of his store. He has also done a great job displaying our Rothco boots in the store and online.

I enjoyed and learned many things on this trip. Every store owner I meet with is living proof of the American Dream that our Military Personnel and Veterans have fought for. This is what I will be thinking about this Memorial Day Weekend. Thank you to all the stores I got to visit and I can't wait to visit some more in the future.

Ted Statharos
- Account Sales Manager at Rothco
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Friday, May 13, 2011

Lucky Number 9000


About 5 months ago, we realized Rothco was about to reach a huge milestone after nearly 60 years in business ...We were about to get our reach 9000th active dealers for the first time in our history!

We have always felt that o
ur success is fully dependent upon the success of our distributor partners. And that is why we thought an accomplishment like this should be shared with that lucky 9000th dealer. And that is when Rothco started our 9000th dealer promotion, one fortunate person would join our 8900 plus army navy surplus, uniform, apparel, promotional and government suppliers as a Rothco dealer.



When our IT Department informed me on March, 31st that we had hit our goal, I was ecstatic and couldn't wait to see who it was. It was an honor for me to contact the winner of our $500 account credit and to inform Mike of Veteran Surplus in Killeen, Texas that they indeed were the 9000th dealer!

This contest gave me a great op
portunity to speak with Mike, a retired Military veteran and ask him about his new budding business.



Mike started his business after his brother-in-law, a retired naval veteran had suggested it to him. His brother-in-law John had work for a similar Army surplus store some time ago and thought there was a need for an Army/Navy store to be run by actual veterans. And as their motto says on their Facebook page Veterans Surplus is "Veterans severing Veterans"



Location, Location, Location! After speaking with Mike I learned that his new business is located right outside of America's largest military bases, Fort Hood. He said that his community has played a large part in their clientele. And while a majority of the base is severing over in Afghanistan, Mike took to expanding his client base focusing in on tactical gear for the local EMS, Fire Department and Police.



When I asked Mike how he found out about Rothco, he said that is brother had worked with Rothco at his past job and knew of our huge selection and reliability, so it was a no brainier! Mike said that he really does love our products and enjoys not only purchasing items via the catalog but also our convenient online purchasing site.

While they don't yet have a website, you can "like" Veterans Surplus on Facebook or visit their store in Killeen, TX.

Pretty soon we will be looking for our 10,000th dealer, if you are interested in bec
oming one you can visit our dealer page at www.rothco.com


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Monday, May 02, 2011

A Rothco Tradition

Founder Milton Somberg addressing the  Rothco Team
I wanted to take a moment to share with you some of Rothco's Traditions. As you may know Rothco has been in business for nearly 60 years and is full of history and traditions. One of these traditions is for every Rothco employee to come together in a toast celebrating Passover and Easter.

Every spring we enter into a very joyful holiday season with Passover and Easter falling around the same time we are lucky enough to be able to celebrate these holidays together not only as co-workers but as a family.

Milton and his son, Howard sharing a Toast
Milton Somberg founder of Rothco, started this holiday tradition over 50 years ago, back when there were only 3 staff members in a small building in Manhattan raising their glasses to the holiday. And now this toast has grow to over 150 employees coming together. The location has changed over the years but the meaning behind this tradition has stayed the same. A tradition that is rooted in a simple belief that we can come together and celebrate as one.
Rothco Team Members Enjoying the Libations


So this past Thursday every Rothco employee gathered in our warehouse to honor this tradition. We raised our glasses to another year of hope and prosperity. It was a perfect way to celebrate a time honored tradition.

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