“The Real Strength of Paracord”
There was a fundraiser in my Community to raise money to purchase a wheelchair accessible van for a local family with multiple Special Needs children. Well… my 9 year old daughter has heard me talking about the craze of the Paracord bracelets and asked me if I could buy some cord and buckles from ROTHCO so that she could make the Paracord bracelets and raise money to donate. She watched the "how to" videos on YouTube and learned how to make them. She started to sell them and the orders came “rolling in”, she even started to get requests for dog collars and key chains. It was amazing to see how a community could come together for a special cause. The Owner (Glenn Bitran) of the local Gold Coast Physical Therapy, jumped on board and purchased a bunch for his staff and family. To top it all off, ROTHCO so generously offered to match her Donation. My daughter will be donating around $700 to this wonderful cause. People are now wearing the bracelets around town and at school, and everyone is asking “Where can I buy paracord”….
ROTHCO is continuing to bring in new colors and different sizes of buckles. Next month we will also have a selection of premade bracelets. The bracelets and projects have ballooned into the Fashion and Fundraising world and will be huge for camps this summer.
The idea started with Soldiers making the bracelets on their "Free time" as a survival tool with the concept that when you unravel the bracelet, you will have 6-10 feet of Paracord which has the ability to hold 550 lbs in case you are in a compromising situation and now has become a fashion pheenomenon. These items are "Must Haves" that everyone should be carrying.