Monday, November 23, 2009
The first is an interview on Emarketer.com with Kevin Ertell, Vice President, Retail Strategy at ForeSee Results. He speaks about what he expects to see from online retailers this holiday season, and, despite all the discussion about social networking and Web 2.0, he thinks most online retailers will depend upon the tried and true, search engine and e-mail marketing.
He also offers this anecdotal observation about the upcoming holiday shopping season:
"I’m also starting to hear people talk about this idea of “frugality fatigue.” They’ve been saving money, and maybe it’s time to spend a little, buy a little bit."
Finally, there is this observation about the best thing online retailers can do to improve their customer loyalty:
"I see tons and tons of opportunity, particularly online, in just improving the customer experience. So, if sites focus more on that core usability, they can see a lot of bang for the buck on improving their ability to meet customers’ needs. If you do that, then price, while it will never be a non-factor, can become a lesser factor"
Very informative interview, you can read all of it here
Tuesday, November 10, 2009
Now Rothco has been around since 1953…as I’m sure you all know by now. Our apparel and camouflage has been worn by soldiers, celebrities, ball players, movie stars, ect. I think it’s fair to call us the King of Camo… When a super star basketball player such as (King) Lebron James wears our product that just only reiterates that point…. Lebron seen here in an LA club sporting our 8631 – Mens Woodland Capri pants.
You don’t have to earn millions of dollars a year to sport this look. Rothco proves this time and time again with many of our classic products.
Although no-longer with the Kansas City Chief as of this morning, he still is on his job sporting the classic woodland camo pants!
Another Super Star baller sporting Rothco product is Sir David Beckham of the LA Galaxy. Here he is seen wearing our 4147 - Vintage D-Ring Belt. Not to mention his glasses look very much like our classic 10200 - Smoke Aviators - # 10200.
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