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Wednesday, March 25, 2009

It's The End of the World As We Know It, (And I Feel Fine)

Often we'll right about the latest appearance of Rothco in the media. Today, it's one of our customers, Headquarters Military Surplus in Tampa, Fl. Seems someone in the media down there finally caught up with the fact that folks are getting a bit jittery over the current economic downturn and buying up Ready-to-Eat Meals, Survival Manuals, Ammo Cans and other types of merchandise. So the local news folks went to visit Headquarters for the scoop.

Seems a lot of people subscribe to this particular theory and there are a few more that are afraid a change in administration will change the firearms ownership landscape. As retailers and manufacturers, what we believe isn't as important as making sure that we keep the appropriate merchandise in stock. In the video below, Kevin Perkins, who runs Headquarters Military Surplus, goes through an interesting list of products that will likely work for your customers, too. Unfortunately, it looks like ammo cans will be somewhat hard to come by for the immediate future.

This month I'll be celebrating my 20th year hear at Rothco, and I've seen more than my share or scares, scams, panics and disasters, from Y2K to a large survivalist cult in Montana to the national scare that was 9/11. Certainly there have been countless real natural disasters, too, that have created a great need for consumers and great demands of our Army Navy dealers.

Good luck stocking your survival section, and feel free to e-mail me if you have any questions: john.ottaviano@rothco.com.

John Ottaviano






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Wednesday, March 11, 2009

Rothco in Magazines & Movies

Here are a few quick bits of Rothco products in a leading fashion trade publication and a couple of recent movies.

First, there are a couple of pictures of Rothco's Black Jungle Boots in MR Magazine's Fall 2009 Menswear review. The first, in an image called "Dark Star Rising" features our Jungle Boots with in a mostly black ensemble of "functional" garments.


The second is certainly one of the most unique uses of Jungle Boots I've ever seen, worn with a nylon jacket and a pair of board shorts.


Here are a couple of more pictures from the film "Notorious" which chronicles the life and death of Brooklyn rapper Biggie Smalls aka the Notorious B.I.G. In pictures from the movie, as reported by Rothco sales associate Brian Kearney, Biggie is clearly wearing a Rothco Fatigue Cap and M-65 Field Jacket. A great example of the influence military clothing has had on hip-hop fashion over the years.



Last is an image from the movie, Paul Blart Mall Cop . We can't be quite sure this is actual Rothco clothing, but that sure looks like Rothco's White Short-Sleeve Uniform Shirt, Black Clip-On Necktie and Deluxe Silver Security Enforcement Officer Badge.


Seems no matter where we go, Rothco is everywhere!!

John Ottaviano


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