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Tuesday, September 30, 2008

New Product Guaranteed to Increase the Size of Your....

...STORE!! (whadya think I was going to say?)

Now that I have your attention, here's the scoop: we all want a bigger store, but who can afford the space? And how does anyone pay for all that inventory, especially given the current credit crunch?

It's easy as long as you have an online presence. Your store size and inventory are finite, but your offerings on the internet are not limited by land size or your back room. Make sure your retail customers can place online orders IN your store either through a terminal kiosk or at the front counter. Being able to see images and details will increase your chance of making the sale. A Rothco catalog on the counter is a good step in the right direction, but doesn't provide the instant gratification of placing an in-store online order.

Remember, Rothco has a 98% in stock inventory rate and you can view live inventory online 24/7 by logging in with your dealer username and password . And we'll ship the same day in most instances, so your customer will get the goods almost as quickly as shopping in your store. In an article from eMarketer.com today you can see that retailers lose $93 BILLION in sales
annually to competitors due to out of stock conditions. Don't let this happen to you! 1 in 4 retailers already offer such services. It may be time to join their ranks.

I'm hoping to post much briefer and more frequent blogposts. If you have an idea for a post or would like to guest blog, drop me a line at john.ottaviano@rothco.com.

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