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Monday, January 08, 2007

The Peacoat is back again, even though it never left


That’s right, the Peacoat, the preferred jacket for U S Navy sailors and wearers of Old Spices for decades, is back and in style, high-style that is. The Navy Peacoat was the fashionable military jacket of choice for young men and young women in particular for the last 5 winters, reaching a peak in 2005. Then, just when we thought the push was over and many of the mainstream distributors had gotten away from the item, the high-end market went nuts for it and we had an even better year this year.

In fact, even the venerable Wall Street Journal took notice as you can see in the attached article. Men’s dress coats, it seems, have gotten shorter and sleeker, making the peacoat the perfect dress coat. Simon Kneen, creative design director at Brooks Brothers is quoted in the article saying “Peacoats, which are in style this year, are versatile enough to be worn over suits or casual clothes”. There is even a picture of a basic peacoat (see picture) from designer Michael Kors selling for $495!! That’s right, $495!!!

Now I’m sure many of you have sold peacoats for years without ever topping $149.99 for a U.S. made jacket. Our Ultra Force brand peacoat, pictured below, retails between $69.99 - 79.99. That means you could buy at least 6 of our peacoats for less than you’d pay for one Michael Kors. Yet another example of the excellent value Rothco offers its dealers that you can pass along to your customers.

Don’t get me wrong, I agree wholeheartedly with Mr. Kneen about the versatility, quality and stylishness of the peacoat. After all, the men and women of the United States Navy have always been the best-dressed of all the service branches. And the peacoat has the natural comfort, warmth, water repellant and fire-retardant properties of wool.

So why not offer your customers this fine looking jacket at just a fraction of the cost. You can check it out by clicking here . It’ll be a perfect match for that Old Spice gift set they got for Christmas.