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Thursday, June 29, 2006

Rothco Shorts a Top Seller at Up Against the Wall


It was a very cool surprise to open up the July 12th issue of DNR, the bible of the men's clothing world, and see Ruth Benaflor of Up Against the Wall say how well our shorts were selling for her. It's great to get compliments, but there's nothing better a retailer can say than that your product is making them money.

We carry a monster selection of military-style cargo shorts, from standard B.D.U. shorts to our Xtra Long Length to the Vintage Paratrooper Shorts that Up Against the Wall does so well with. We don't make the cheapest shorts around but we try to make the best. Our vintage shorts have lots of cool features like oversized cargo pockets, an inside waistband drawstring and soft, washed cotton blend material. I'm not surprised people like them so much.

I bet some of you are thinking that Rothco's 'gone all Hollywood' but nothing could be further from the truth. We are very conscious of our roots with the independent army/navy retailer and clothing stores. We're not going to get all exclusive. But it is nice to see our product succeed alongside the 'heavy hitters' of the industry.

John Ottaviano

Click on the title of the post for a PDF of the DNR article.

Click here to see our Vintage Shorts,


and our B.D.U. Combat Cargo Shorts are here.

Thursday, June 22, 2006

Uncommon Courtesy in a New York Minute


In an article in the July issue of Reader's Digest on the courtesy of 35 major cities around the world, New York, yes, that's right, New York was deemed to be the most courteous. London? Vienna? Sydney? Fuggedaboutit. They've got nothing on us New Yorkers. (click on the title of this post to read the full article)

How'd they determine this? Here's a quote from the article:
"The routine in New York was similar to the one followed elsewhere: Two reporters -- one woman and one man -- fanned out across the city, homing in on neighborhoods where street life and retail shops thrive. They performed three experiments: "door tests" (would anyone hold one open for them?); "document drops" (who would help them retrieve a pile of "accidentally" dropped papers?); and "service tests" (which salesclerks would thank them for a purchase?)."

New York scored an astounding 80%! They opened doors, helped pick up dropped papers, and most importantly, said thank you after a shopper made a purchase. That part is particularly amazing considering not only did they say 'thank you' the most, but they always give THE FASTEST SERVICE IN THE WORLD!! If you've never been in a New York deli or bagel shop, you haven't seen some of the fastest hands in the world making sandwiches, cutting bagels and taking the money. Then, after you get your stuff in a New York minute, they say "thanks" and go on to the next customer.

What does this have to do with camouflage clothing? Not much if you don't care when you get it. But for dealers looking for product quickly AND courteously, there really is no better place than Rothco. In all honesty, speed and service and courtesy is a bit of an obsession around here. We call it Ultra Service. You'll call it, "hey, I got these great military clothes quick and they were really nice about it." Same thing, really.

And I'm sure the same thing holds true in YOUR store, whether it's in polite New York, or Sheboygan, Junction City, Kenner or Los Angeles. It's important for us to remember who pays our salaries. Give them the best service possible and then say 'thanks' for the pleasure of doing so.

"Thank you" for reading along.

John Ottaviano