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Friday, February 27, 2015

Learn How You Can Save Time On Your Next Order With Rothco



Rothco offers a robust line of online ordering tools - are you taking advantage of them?

Save time & money with our online tools, including:
  • Rothco's Instant Order Upload System via CSV File - this system will allow you to import orders directly from your website onto Rothco’s website via CSV (Comma Separated Variables) File.
  • Rothco's Direct Ordering System - this system allows you to place orders via a rapid order entry system. 
  • Rothco's Express Box - which is located above the "Item Search box" your screen will adjust to ONLY show you the Express Ordering Grid. This option hides all product photos and product details and allows you to quickly navigate the express ordering grid.




Tuesday, February 24, 2015

Your Advanced Screening of Rothco's 2015 Spring Supplement


Rothco's Digital 2015 Spring Supplement is ready for your viewing pleasure. This year our catalog is jam-packed with over 125 brand new items, including:

  • Our New Lightweight Tactical Boot
  • New Concealed Carry, Soft Shell Jackets and Introducing The Spec Ops Tactical Fleece Jacket
  • Over a Dozen New Tactical Packs
  • 4 New Tactical Vests
  • Tons of Camo Gear
  • A New Line of Rolling Travel Backpacks
  • 3 New Boonies and So Much More! 
6 + Pages of Tactical Bags and Accessories! 

But don't take my word for it, you can view the entire 24 Page Catalog online at catalog.rothco.com/supplement-2015.

Rothco's interactive catalog allows you to view all the new items and if you like something you see, just click on the image and be brought directly to the item at Rothco.com. And if you are a Rothco dealer - make sure you build your own digital copy at apps.Rothco.com

Be on the lookout for our new Blue Tiger Stripe Camo! 







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Friday, February 20, 2015

Practical Survival Tips from "The Walking Dead"

AMC's "The Walking Dead" is a great show, full of drama, zombies, action, and tremendous character development and acting. While this show is based completely in fiction and often times tests the boundaries of reality, even for a zombie show, there were 3 big aspects of survival that were emphasized on last week’s episode that stood out to me as important reinforcement survival lessons.
  1. Preventing Dehydration: There is a reason that water and hydration are always at the top of the list when it comes to survival or bugging out. The group from “The Walking Dead” found that our first hand this week as the poorly provisioned group wandered through unfamiliar terrain in an apparent drought. This, accompanied with them not having sufficient food, lead to sluggishness and weakness. This becomes a problem because, apart from your body physically not running at 100%, your mind begins to dull and your senses aren't sharp. The most important survival tool you have is your mind and if it isn't functioning you probably won’t survive very long. This brings me to my next point…
  2. Keep Your Head: The group this week was handling the recent loss of two of its members; this, accompanied by the lack of nutrition and hydration, leads to a few group members doubting their resolve. Noah admits that he doesn't think he can go on, Maggie has multiple breakdowns, and Sasha gets angry and nearly leads to Rick getting bitten. Every survival situation calls for you keeping your wits about you and the group was struggling to hold it together. Speaking of together…
  3. Work together. You won’t always be with others in a survival situation, in which case the point is mute, but if you are it’s important to make a plan and work together to see it through. The group had a nice plan laid out for dealing with the zombies near the overpass; Sasha broke the plan, forced improvisation, and Rick nearly gets chomped.
I’m glad the writers were able to incorporate some practical survival scenarios this week, apart from zombie killing strategy; or perhaps I just dive a little too deep into this show pulling out what practical things I can from the very unrealistic world of the zombie apocalypse.

-Matthew J Leone

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